Stamp Collecting: Getting Down to Brass Plaques

brass plate embedded in sidewalk concrete advertising Wadsworth Stone & Paving company, Pittsburgh, PA

Wadsworth Stone & Paving Co., Friendship*

Friendship. The little neighborhood–surely one of the smallest in the city by acreage–is full of stately turn-of-the-century homes and an enviable location adjacent to Bloomfield, Garfield, and East Liberty. It’s also home to nice, walkable sidewalks on quiet, tree-lined blocks that are–by Pittsburgh standards–relatively easy on the feet. Bargain grocery shoppers in the East End know Friendship as the neighborhood with two Aldi stores. But to The Orbit, it’s sidewalk stamp Nirvana.

You’ll find all the regular players here: DiBucci, Pucciarelli Brothers, Spano, Baleno–heck, one of the folks from A. Ciriello parks a branded red work truck right out front on Friendship Ave. There’s also a bunch of one-offs, old and new, including the inimitable, no-last-name-needed Jerry [more on these, later]. All this said, where Friendship really walks the walk is in the ultra-rare field of brass sidewalk plaques.

brass plaque for the Wadsworth Stone & Paving Company, Pittsburgh, PA

Wadsworth Stone & Paving Co., Friendship [photo: Paul Schifino]

The computer Internet contains very little information regarding the history of The Wadsworth Stone & Paving Co. In fact, all this Googler could locate was a single historical photo taken on a winter day in 1911 showing the company’s big industrial building on Hamilton Ave. in Larimer.

Regardless, Wadsworth literally left their mark around town in the form of several different designs of brass sidewalk plaques. Friendship is fortunate enough to have no less than three different variants–the most glorious containing the company’s name emanating from a rising sun over rugged mountains, now appearing green from the oxidation of the copper (above). These two markers are of a generation before the term concrete appears to be in common use–the designs are just-the-facts basic, but contain the alluring details describing “silica-barytic stone” in one and “artificial stone” in the other.

brass sidewalk stamp for The Wadsworth Stone & Paving Co., Pittsburgh, PA

The Wadsworth Stone & Paving Co., Friendship

brass plate embedded in sidewalk concrete advertising Rhodes-King & Company, Pittsburgh, PA

Rhodes-King & Co., Friendship

Friendship, of course, does not hold exclusive rights to anything–even in the superlative quaintness of its name. That is, at least, not while Fairywood is still on the map. So we see brass plaques throughout town, just not with the same block-for-block density we get between Baum Blvd. and Penn Ave.

Millvale and Lawrenceville both turn in paired sets of great old-school sidewalk markers. E. Martina’s can be roughly dated with the 1950s-era named telephone exchange Everglade (EV) 1-8022 in the embedded phone number of the plaque’s triumphant shield shape.

brass sidewalk plaque for E. Martina, Contractor, Millvale, PA

E. Martina, Millvale

brass sidewalk plaque for J.A. Hotnich, Millvale, PA

J. A. Hotnich, Millvale [photo: Paul Schifino]

Speaking of dating these plaques (and the sidewalk jobs around them), several of the designs here contain the apparent misprinted city name Pittsburg (sic.)–without the H. That’s no error, though. For a little over twenty years (officially, 1890-1911) the city’s name was changed to this shortened, streamlined spelling.

That would seem to be a pretty clear approximate date for these sidewalks but every source seems to suggest the alternate spelling was used both before 1890 (leading to the initial confusion that required official action) and for several decades after repeal (people can be obstinate). It’s hard to imagine any piece of pavement could last through more than a hundred Pittsburgh winter freeze-thaw cycles…and these may not actually have done so.

brass sidewalk plaque for J.K. Wymard, Pittsburgh, PA

J.K. Wymard Paving, Lawrenceville [photo: Paul Schifino]

round steel sidewalk plaque with letter "G", Pittsburgh, PA

G, Lawrenceville

The mysterious G! This example is such an outlier–it’s steel, not brass and it doesn’t contain any identifiable name or contact info–one almost wonders if it’s actually a marker for a gas line or other underground infrastructure. With that thought in mind, it’s clearly a single embedded piece with no valve opening or other obvious utile function. Maybe someone just wanted to mark a gas line, or maybe “G” just liked to keep things simple.

brass sidewalk plaque for Nick Scotti, Concrete Contr., Pittsburgh, PA

Nick Scotti, Concrete Contr., Oakland

brass sidewalk plaque for Jendoco, Pittsburgh, PA

Jendoco, East Liberty

On the new end of the spectrum come two from Nick Scotti–who we first saw in Larry Kramer’s original sidewalk stamp piece [“Stamp Collecting: More Pittsburgh Easter Eggs, Set in Concrete“, Pittsburgh Orbit, May 5, 2017]–and a much more modern-looking one from a corporate parking lot poured by Jendoco. While these aren’t quite as exciting as a weathered Wadsworth, it’s great to see current contractors keeping up the tradition.

sidewalk mason engraved stone plaque for R. Albright, Pittsburgh, PA

R. Albright, The Run

A few other interesting tidbits. Mason R. Albright created a unique piece the likes of which we’ve not encountered elsewhere. Albright has apparently had his name, phone number, and an installation date etched into stone which was then set into the poured concrete of a sidewalk on Saline Street in The Run (above). It ain’t brass, but it’s still very much of the calling-card plaque variety, so we’re including it here.

Alternately, just one sleepy intersection–the corner of Lytton and Parkman Aves. in the Schenley Farms section of Oakland–has these embedded brass street names oriented for pedestrians. They’re neat, but seem like they would have been part of a larger strategy of infrastructure design that either was never adopted on the wider neighborhood, or (more likely) are the last remnants after other sections of sidewalk were replaced due to damage or the installation of accessible curb cuts, etc. Sadly, we may never know.

brass letters spelling street name Lytton Ave., Pittsburgh, PA

Lytton Ave., Schenley Farms/Oakland

brass letters spelling street name Parkman Ave., Pittsburgh, PA

Parkman Ave., Schenley Farms/Oakland

Many thanks to ace sidewalk-stepper and detail-procurer Paul Schifino with his contributions to this story.


* This same terrific Wadsworth rising-sun-over-mountains plaque has also been spotted in East Liberty and Millvale.

Stamp Collecting: The Quest for More Sidewalk Stamps

pair of sidewalk stamps by Langell & Son, Millvale, PA

Langell & Son, Millvale

All these years wasted! A lifetime, really. Day after day, week after week, month after month rolling around with neither goal nor focus. Eyes dawdling in every direction but down! Into electrical wires, on the backsides of buildings, caught in treetops, telephone poles, and up in the clouds. Regrets: yeah, we’ve had a few.

Sure: we’d seen sidewalk/mason stamps before, but they never really occupied prime territory in this blogger’s dog-eared and ill-folded mental map. Maybe it was just plain not paying attention or the willful ignorance of avoiding their alluring street-level stare. Either way, the city’s concrete masons never made that great of an impression on us [har har]. That was, however, until Orbit reader Larry Kramer came into our life with his post-Easter walk-through on the year-round egg hunt that is stamp collecting.

sidewalk stamp for Didiano Bros. Cement Contr., Pittsburgh, PA

Didiano Bros. Cement Contr., Lawrenceville

sidewalk stamp for Jos. Lucente & Son, Pittsburgh, PA

Jos. Lucente & Son, Gen. Cont., Lawrenceville

Larry’s piece was a great beginner’s guide to the greatest hits–plus a few deep cuts/one-hit-wonders–of Pittsburgh sidewalk-laying history. Di Bucci, Pucciarelli, Baleno, Ciriello–these are the Beatles, Stones, Michael Jackson, and Prince (respectively) of local cement work. You’ll come to recognize their tell-tale signature shapes from any distance–across the street or cruising by in a two-wheel, slow-motion neighborhood drag.

A little tip: don’t get too excited when you bag your first diamond-shaped Santo–it’s about as hard to find as Best of Bread or Whipped Cream and Other Delights at any thrift shop–and worth the same fifty cents. In just a few short months, we’ve developed a whole new outlook on life and a more discerning palate in this most al fresco of dining experiences.

sidewalk stamp reading "WCCP", Pittsburgh, PA

WCCP, Oakland

sidewalk stamp reading "Neno Colucci Cement Contractor", Pittsburgh, PA

Neno Colucci Cement Contractor, Lawrenceville

DidianoLucenteColucciPalmieriCiummoPollice. It’s a stereotype, for sure, but the names–which read like a passenger manifest on a one-way liner from Naples to Ellis Island–don’t lie. Italian-Americans poured a lot of concrete in Pittsburgh over the last century and still seem to dominate the business today. After you bag all the big-name repeat offenders, it’s these other smaller-scale, long-gone operators who may only have a handful of remaining stamps that keep the hunt alive and exciting.

"Palmieri" sidewalk stamp, Pittsburgh, PA

Palmieri, Oakland

sidewalk stamp, Pittsburgh, PA

Ciummo Bros., Friendship

There seems to be very little documentation on the computer Internet of this particular underfoot history–and most of that comes from some pretty rinky-dink sources. From what we can tell, though, the legacy of sidewalk stamps has some unique cultural differences based on what part of the country was having their pedestrian paths prepped.

sidewalk stamp for D. Pollice & Sons, Pittsburgh, PA

D. Pollice & Sons General Contractor, Oakland

sidewalk stamp for Jos. Crimeni Paving, Pittsburgh, PA

Jos. Crimeni Paving, Oakland

Here in Pittsburgh, the obvious thematic threads between our stamps are that they include the surnames of (mostly Italian) individual contractors, (seven-digit) phone numbers, and (often) extra business info squeezed in, ex: Cement Contr.Gen. Con.Landscaping & Construction. Our stamps are never dated. (Sigh–that would be so interesting!)

Other cities like Vancouver and Milwaukee have made dating the concrete pour the primary stamp. In Corvallis, Oregon the system was to include street name, contractor, and year of installation, but with a standard form and typeface (if it can be called that) containing no individual flourish. In the latter case, every (known) stamp in town seems to have been impressively mapped and labeled. There are other blog entries documenting small collections from Los Angeles, Oakland/Berkeley, Denver, and Chicago–but there’s just not that much interest out there.

sidewalk stamp for Dormont Concrete Co., Pittsburgh, PA

Dormont Concrete Co., Oakland

The new school. Depressingly sterile in their oblong, bloated rectangle shape and factory-set letters, it’s still great to see today’s masons leave their mark–and phone number–in their work…the stamps are just not as attractive or interesting.

Nick Scotti (whose unique diamond-shaped six-sider was included in Larry’s piece) shows up with two different new-fangled stamps. The “Concrete Man” of Verona and Antonio DiFiore are working with similar off-the-shelf models. Vento Landscaping & Construction obviously paid for a nicer, custom design.

sidewalk stamp for Vento Landscaping & Construction, Pittsburgh, PA

Vento Landscaping & Construction, Friendship

sidewalk stamp for Nick Scotti, Pittsburgh, PA

Nick Scotti concrete contr., Bloomfield

sidewalk stamp for Nick Scotti, Cement Contr., Pittsburgh, PA

Nick Scotti, Cement Contr. (hand-written phone number), Oakland

sidewalk stamp for Concrete Man, Pittsburgh, PA

Concrete Man, Friendship

sidewalk stamp for Antonio DiFiore, Pittsburgh, PA

Antonio DiFiore, General Contr., Morningside

Finally…these are pretty neat, but there must be more of the really cool metal plaques that Larry mentioned, right? You bet your big brass there are! We’re working on a follow-up that will include the really old-school inset pieces along with some of the other oddball stamps and things we’ve found. That’ll be up….sometime.


Got a tip on an unrecognized stamp? A suggestion of an impression? We’d love to hear about it.

Clarence the Bird Takes Bloomfield! Part 2: A Beautiful Friendship

"Clarence the Bird" hand-drawn artwork stapled to telephone pole, Pittsburgh, PA

Friendship at Gross

Nevertheless, the bird persisted.

Call the little guy flighty, fragile, scrawny, left-leaning (or, at least, always left-facing), single-minded–heck, even a broken record! Sure, he could stand to put on a few ounces and what’s with that damn flipper-flapping all the time–give it a rest! Whatever you do, though, you’ll not call Clarence the Bird anything less than thorough.

"Clarence the Bird" hand-drawn artwork stapled to telephone pole, Pittsburgh, PA

Friendship at Stack Way

"Clarence the Bird" hand-drawn artwork stapled to telephone pole, Pittsburgh, PA

Friendship at Choate Way

When last we left the little fellow [Clarence the Bird Takes Bloomfield! Part 1: Millvale and Beyond, Pittsburgh Orbit: March 19], Clarence’s spring fever was in overdrive, nesting his feathers and pointing his beak throughout Bloomfield–down Millvale Ave., in the warren of cattywumpus alley-streets west of Edmond, and up by the Penn Avenue Aldi.

Impressive, for sure, but those sightings were merely the appetizer for the grand buffet that is Clarence’s A Beautiful Friendship campaign.

"Clarence the Bird" hand-drawn artwork stapled to telephone pole, Pittsburgh, PA

Friendship at Ella

tiny paper drawing of Clarence the Bird stapled to tree stump, Pittsburgh, PA

Friendship between Ella and Dupont Way

"Clarence the Bird" hand-drawn artwork stapled to telephone pole, Pittsburgh, PA

Friendship at Dupont Way

From the dense row house heart-of-Bloomfield all the way out to where Friendship Avenue becomes Friendship neighborhood, Clarence has left a bread crumb trail in cardboard and paper stock, fine-tipped ink pen and crude Sharpie. The tiny original artworks have been stapled, tacked, faded, torn, and (I’m sure) disattached and absconded-with. But the pieces still hanging-around–and there are a lot–look great covering (nearly) every single block up and down the long street.

Here then is the latest from The Orbit‘s Clarence Tracker 2000TM logging of Mr. The Bird’s Friendship Avenue activity, starting on the Penn Avenue/Children’s Hospital end and working east as far as South Pacific.

Clarence the Bird artwork stapled to telephone pole, Pittsburgh, PA

Friendship at Taylor

"Clarence the Bird" hand-drawn artwork stapled to telephone pole, Pittsburgh, PA

Friendship at Dryden Way

"Clarence the Bird" hand-drawn artwork stapled to telephone pole, Pittsburgh, PA

Friendship at Dryden Way

Clarence the Bird artwork stapled to telephone pole, Pittsburgh, PA

Friendship at Pearl

"Clarence the Bird" hand-drawn artwork stapled to telephone pole, Pittsburgh, PA

Friendship at Pearl

"Clarence the Bird" hand-drawn artwork stapled to telephone pole, Pittsburgh, PA

Friendship at Edmond

Clarence the Bird original artwork stapled to telephone pole, Pittsburgh, PA

Friendship Park

Clarence the Bird original artwork stapled to telephone pole, Pittsburgh, PA

Friendship at Mathilda

"Clarence the Bird" hand-drawn artwork stapled to telephone pole, Pittsburgh, PA

Friendship between Mathilda and Edmond

"Clarence the Bird" hand-drawn artwork stapled to telephone pole, Pittsburgh, PA

Friendship at Millvale

"Clarence the Bird" hand-drawn artwork stapled to telephone pole, Pittsburgh, PA

Friendship between Winebiddle and Gross

"Clarence the Bird" hand-drawn artwork stapled to telephone pole, Pittsburgh, PA

Friendship at Winebiddle

"Clarence the Bird" hand-drawn artwork stapled to telephone pole, Pittsburgh, PA

Friendship at Winebiddle

"Clarence the Bird" hand-drawn artwork stapled to telephone pole, Pittsburgh, PA

Friendship at Winebiddle (partial)

"Clarence the Bird" hand-drawn artwork stapled to telephone pole, Pittsburgh, PA

Friendship at Evaline

"Clarence the Bird" hand-drawn artwork stapled to telephone pole, Pittsburgh, PA

Friendship at Pacific

Note: There are even more Clarence the Bird “droppings” on the eastern end of Friendship Ave., between Pacific and Roup (at least), but the ones we found there were previously reported on in our story Birdwatching: Clarence the Bird Watching [Pittsburgh Orbit: Jan. 5, 2017].

Clarence the Bird Takes Bloomfield! Part 1: Millvale Ave. and Beyond

Clarence the Bird artwork stapled to telephone pole, Pittsburgh, PA

South Pacific Ave.

Talk about a one-track mind! Freakin’ Clarence the Bird–him with his beaky-ass schnoz and big pointed wings looking more like fur than feathers. You try changing out of your gym clothes in that get-up–young fowl are merciless! Ah, Hell–he’ll get over it. All the dude has on his tiny noodle is trying to make the world a little nicer place, and he’s not afraid to tell you that…over and over and over again.

Clarence may be thinking big picture, but he sure follows through by, as they say, acting local. Lately, the little guy has been choosing to spend most of his time in just a short one-mile stretch of Bloomfield and on towards Friendship.

Clarence the Bird artwork stapled to telephone pole, Pittsburgh, PA

Millvale Ave.

Clarence the Bird artwork stapled to telephone pole, Pittsburgh, PA

Millvale Ave.

We first caught wind of his latest pole-tagging spree down at the south end of Millvale Avenue, right by Sonny’s Tavern and the bridge to Oakland. It turns out Clarence was working his way north with almost one occurrence every block up to Dog’n’Burger. A second jag took Ol’ Big Wings down Friendship Avenue, even stopping for a tiny taste of sidewalk stump. (A stump!) Yes, a stump. [We’ll get to Clarence’s full-on assault of Friendship Ave. in part 2.]

There’s not a lot more for this blogger to say, except Clarence: we’re with you, dude. Keep on doing your world-beautiful avian thing. We’ll keep looking out for you and you know The Orbit‘s got your little bird back.

Clarence the Bird artwork stapled to telephone pole, Pittsburgh, PA

Millvale Ave.

Clarence the Bird artwork stapled to telephone pole, Pittsburgh, PA

Millvale Ave.

cardboard Clarence the Bird drawing stapled to telephone pole, Pittsburgh, PA

Millvale Ave.

paper Clarence the Bird drawing stapled to telephone pole, Pittsburgh, PA

Millvale Ave.

"Clarence the Bird" hand-drawn artwork stapled to telephone pole, Pittsburgh, PA

Torley Street

cardboard Clarence the Bird drawing stapled to telephone pole, Pittsburgh, PA

Elk Way

Clarence the Bird drawing stapled to telephone pole, Pittsburgh, PA

State Way & Lima Way [note the bonus back yard Marys!]

Clarence the Bird art on telephone pole, Pittsburgh, PA

Edmond Street

All the wing-flapping and telephone pole loitering must work up a mighty hunger–even a tiny bird’s gotta eat too, right? C. the B. must have the same hankering for foo-foo brunch every other hung-over dog-chewed playboy and day-glow choreographer seems to get. Hey–eating seed is for the birds! Whatever.

We spotted a couple-a-three recent-ish Clarences down on Lawrenceville’s main drag, including a pair of very nice two-color (black-and-white) drawings on brown bag (?) and one of his rare, text-only Make the world beautiful signs. Go ahead and get you another plate off the buffet, Your Birdness–it’s been a busy couple months and this gloomy world could use a fresh coat of paint.

"Clarence the Bird" hand-drawn artwork stapled to telephone pole, Pittsburgh, PA

Butler Street

Clarence the Bird artwork stapled to telephone pole, Pittsburgh, PA

Butler Street

Clarence the Bird artwork stapled to telephone pole, Pittsburgh, PA

Butler Street


See also:

Birdwatching, Clarence the Bird Watching

Clarence the Bird artwork stapled to wood covering empty storefront, Pittsburgh, PA

Penn Avenue, Garfield

Traditional birdwatching likely takes place at a more inviting season. Not only is it nicer for the spectator to be outside in a warmer, drier climate–one filled with the bright colors and in-bloom flora of the other three-quarters of the year–but (we assume) there simply must be a lot more birds to look at.

This blogger imagines typical northern birders–just like baseball fans–consider winter the long dark off-season. Weather and the absence of fowl require avian fanciers to temporarily retire binoculars and sun visors, instead spending their time curled up by the fireplace leafing through back copies of Birder’s World magazine and plotting strategies to snare an up-close photo of the green-winged teal, surf scoter, or greater white-fronted goose when the season turns.

Clarence the Bird artwork stapled to empty storefront, Pittsburgh, PA

Penn Avenue, Garfield

Clarence the Bird artwork stapled to telephone pole, Pittsburgh, PA

Friendship Avenue, Friendship

So it’s a right fine unexpected treat to spot the friendly face and outstretched, oversized wings of Clarence the Bird peering back at you as a fellow makes his or her rounds throughout the day. There he is, tacked to a telephone pole on a residential throughway and mingling with the high-minded street art on Penn Avenue.

For the most part, we didn’t get too close. Not wanting to scare poor Clarence out from his various perches, we caught him here in the wild, hiding amongst the traffic signs, crumbling plaster, and effluvia of street handbills and stray graffiti.

Clarence the Bird artwork stapled to former storefront, Pittsburgh, PA

Penn Avenue, Garfield

cardboard sign with pen drawing of a bird and the text "Clarence the Bird...", Pittsburgh, PA

Main Street, Lawrenceville

This blogger knows what you’re thinking: Someone sure missed the memo on that whole flying south for the winter thing, right?

Certainly, even in these darkest, gloomiest, and most dreary of days, Clarence the Bird eschewed a sun-filled January of jello shots in Daytona Beach or working up a savage tan in Belize to instead rest his wings right here at home in the East End. Whether Clarence is a loyal Steeler fan hoping for the best in the playoffs or just too lazy to make the trip south, we don’t know. Either way, we’re betting he’s regretting that decision right about now. That said, The Orbit is selfishly very happy he stuck around.

Clarence the Bird artwork stapled to telephone pole, Pittsburgh, PA

Penn Avenue, Garfield

cardboard "Clarence the Bird ... Make the World Beautiful" artwork stapled to telephone pole, Pittsburgh, PA

Friendship Avenue, Friendship

Like the Pittsburgh protractors–or men wearing Zubaz–once you start looking out for Clarence, he’s everywhere. On cardboard with crude Sharpie and in fine lines on card stock and curlicues, Clarence gets around. This most urban of avian creatures loves to nest in the protective plywood covering abandoned store fronts on Penn Avenue, mingling with wheat pasted street art and course slurred graffiti. On one Main Street pole, Clarence isn’t even present but has left us a bold-faced title card with his name followed by a tantalizing ellipsis begging the question where is Clarence the Bird and what is he up to?

Clarence the Bird artwork among collage on empty storefront, Pittsburgh, PA

Penn Avenue, Garfield

cardboard sign with the words "Clarence the Bird..." stapled to telephone pole, Pittsburgh, PA

Main Street, Lawrenceville

The last time we crossed paths with Mr. The Bird he was urging us to Make the World Beautiful in three of four consecutive Butler Street telephone pole hang-outs. After migrating up the hill to greater Garfield/Friendship*, Clarence seems to have both cloned himself many times over and abandoned the explicit message almost entirely. [The one photo included above is the only exception we spotted.]

While this blogger still agrees with the sentiment–and misses Clarence’s fine calligraphy in the inscription–it’s safe to say that actions speak louder than words and Clarence is out there doing his best to decorate the landscape without ever having to brag about it. You go, bird!

Clarence the Bird artwork stapled to info kiosk, Pittsburgh, PA

Fourth Presbyterian Church, Friendship

Clarence the Bird artwork stapled to info kiosk, Pittsburgh, PA

Fourth Presbyterian Church, Friendship (detail)


* The way Lawrenceville rents are going, we can’t blame the guy.

More Golden Babies! [or] A Golden Baby Boom!

Golden baby hanging from power lines, Pittsburgh, PA

Off-kilter: Golden Baby #3 (aka “Butler Baby”)

It started innocently enough. That is, if a baby doll, its flesh painted gold and wearing a white onesie, suspended by a wire on its ankle and dangling upside down from a set of power lines counts as “innocent.” A couple weeks ago The Orbit spotted golden baby #1 near the corner of Penn and Main Streets, roughly in front of Constellation Coffee in Lawrenceville. We wrote about our amused and bemused impressions of it in these very annals. It was a fun little piece of street art (?) or possibly a goofy prank (??)–maybe a little bit of both–but that seemed like the last we’d hear from the golden dangling baby.

Then the tips started rolling in. First, reader Meredith reported a second golden baby, strung in the same manner, farther up Penn Avenue, at the corner of Winebiddle Street–she even included a photo. Another golden baby? we thought–we hoped–we fantasized. Where there’s two, there’s got to be more! Everyone knows that golden babies don’t arrive in pairs!

Golden baby hanging from power line, Pittsburgh, PA

Look out below: Golden Baby #2 (aka “Winebiddle Baby”)

As a gloomy daylight broke over that first post-tip Saturday, this blogger took the bicycle on a chilly mission to cruise Penn Avenue in search of other babies–golden or otherwise. From 40th Street all the way to East Liberty we went–slowly, block-by-block, eyes in the wires–scanning for lofty abandoned newborns. Stop honking you jagoffs! I’m reporting here! We found the little lost soul Meredith had tipped us to and snapped some pictures, but that was it. Otherwise: bupkis.

This one had a marked difference from Constellation Baby, though. Not in appearance–the size, shape, gold paint, white onesie–heck, even the unclipped tag–were identical. No, Winebiddle Baby just looked a lot easier to install. First of all, he’s mere feet from the second-floor fire escape of the brick building on Penn. Anyone with access could easily hang this baby right off the landing. Second, the power line is much closer to the ground than Constellation Baby’s. The perpetrator didn’t even have to get up on the fire escape–he or she could have just stood on the roof of a car–or set up a stepladder–to reach the low wire.

Golden baby hanging from power line near brick building with fire escape, Pittsburgh, PA

Winebiddle Baby [note the easy access from the fire escape]

Two golden babies found, but the trail had gone cold. That is, until we happened to run into reader John one cold morning on the 93A heading to Oakland. Imagine this blogger’s eyeballs ka-boinging out of their sockets as John casually dropped the news “you know there’s another one of those golden babies down on Butler Street, right?”

No, John, we didn’t! And it’s lucky it snowed or my ass would have been on the shoe leather express frustrated that only two golden babies have been found instead of riding this bus talking to you! This is why tip lines exist!

Golden baby hanging from power lines, Pittsburgh, PA

Hang in there, Butler Baby!

John’s willingness to come forward with evidence may be suspect, but his information is spot-on. Right there, in the wires above the 5300 block of Butler, dangles golden baby #3–and what a beauty she is! Glistening in an impossibly perfect deep blue January sky, gracefully spinning in the softest of breezes, Butler Baby is at peace with the world. Content to let the afternoon sunlight illuminate her golden skin, impervious to the cold weather, she’s lifted, weightless, and totally blissed-out. If only she’d let us know if–and where–she has more golden siblings similarly drifting through the ether.

Lackzoom Acidophilus

Terra cotta facade storefront in Pittsburgh with the engraved names Lackzoom and Acidophilus

5438 Penn Ave: Lackzoom Acidophilus

I must have passed it a thousand times or more.  Certainly I’d noticed the white terra cotta facade and its odd trapezoidal shape, canted in such a way that it doesn’t quite align with the street, like a mis-set bone.

But it wasn’t until very recently that I happened to actually look up and take in the detail above the doorway/windows.  Two names (?) permanently formed into the ceramic tile that read like ancient runes, some hep jazzcat jive, or a preposterous stage name: Lackzoom Acidophilus.

The small, two-story building at 5438 Penn Avenue turns out to have been the one-time laboratory and corporate headquarters for the lineal parent of the General Nutrition Corporation (or GNC), the Pittsburgh-based retail giant that made a fortune over the last half century urging America to “Live Well” vis-a-vis shopping and popping (malls and pills, respectively).

Terra cotta tile reading "Lackzoom"

It’s no surprise that I’m not the only one to ever spot this curious storefront, but there’s remarkably little information out there on it.  The definitive piece seems to be a short Western Pennsylvania History Magazine article written in 2003 by Chris Potter.

Potter’s story details David Shakarian, founder of GNC, whose:

… Armenian parents ran a business called “Lackzoom” which sold yogurt, buttermilk, and Bulgarian acidophilus–milk fortified with the bacteria lactobacillus acidophilus to intestinal bacteria that make digesting milk difficult for some.

Apparently the original Lackzoom never survived The Great Depression, but Shakarian would go on to found his own health food store, and eventually the GNC chain. In 1983, the year before his death, Shakarian was named by Forbes magazine as the wealthiest Pittsburgher on their annual list. Live well, indeed.

Pittsburgh ghost sign reading "Lackzoom and Acidophilus"

Ghost sign, obscured by flora: “Lackzoom and Acidophilus”