The style is exactly the same: linoleum tile, constructed in reverse, and embedded as mosaic into a tar base that is applied directly to road surface. Ultimately, the piece will fuse with street macadam given enough over-rolling traffic to force it into the pavement. Arch messages are cut into rough block capital letters and have a familiar cryptic apocalyptic tone with phrases like House of Hades and Media must be reduced to ash in society.
We know these–they’re the so-called “Toynbee Tiles”…right? The (very literal) street art/paranoia phenomenon has emanated from center city Philadelphia outward for several decades now. They’ve been featured in their own investigative documentary film [Resurrect Dead: The Mystery of the Toynbee Tiles (2012)], and–at least at one time–decorated a bunch of streets in the Golden Triangle.
But…not so fast. For one thing, pretty much every legitimate Toynbee tile in downtown Pittsburgh has vanished from this earth. We chronicled a bunch of these in our stories on The Toynbee Tiles of Smithfield Street and its follow-up Orbit obit to The Last Toynbee Tile on Smithfield Street a year later. The all-things-Toynbee site toynbeeidea.com has a Google map that includes pinpoints for eight different tiles that used to exist on Smithfield, Forbes, Oliver, and Commonweath Place. Under Orbit due diligence, our bicycle- and sidewalk-based researchers criss-crossed downtown and couldn’t locate a single extant tile from this set.
Second, the pair of tiles that arrived on Blvd. of the Allies (photographed here, but not currently on toynbeeidea.com’s map) aren’t strictly “Toynbee”. Whether they’re the work of a copycat, tributes to the original, or just plain doing their own thing (using the same visual language), is a matter of some debate. What’s clear, though, is that these House of Hades tiles have been left by a different crew than the person Resurrect Dead researcher/filmmaker Steve Weinik calls The Toynbee Tiler (“TTT”).The ominous warning One man versus American media in society certainly comes off as incredibly timely given the current political climate. But in fact these messages go back well before Steve Bannon’s elevation to the White House. Both pieces contain the date 2012. This may or may not be accurate to the time of installation, but that’s around when we first remember tripping across them.
Information on this “House of Hades” is scant. Is it the message or the maker? As these things go, there’s no P.O. box to send your S.A.S.E. into or 800 number to call for a free brochure. ToynbeeIdea.com claims the tiles started appearing in Buffalo some time in the oughts and “look nice, but don’t last long”. That’s not our experience, though. The pair on Boulevard remains nearly perfect five (or more) years on. Of course, we probably don’t have the volume of Philly traffic they’re comparing them to, but it’s still impressive.
Regardless, we’ll re-issue that old Orbit saw and simply say, House of Hades–who- or whatever you are–we’re glad somebody’s still out there carving wacky words, spoons, and lady legs into street decoration and we’re glad you dropped enough morsels in downtown Pittsburgh for us to chew on for a while. If it stops us in our tracks–possibly with oncoming travel barreling forward–makes us wonder, and gives the noodle a twist, well, you’re all right by us.
Oh–and one more thing: while The Orbit may technically qualify as part of “the media” [in its loosest, most pathetic usage], please don’t reduce us to ash just yet. We’ve still got some things we want to cover.
* See also: Highway to Hell: The House of Hades “Toynbee” Tiles, Part 2: (Pittsburgh Orbit, August 6, 2017)