Holy molars! Big teeth. Monster teeth. Heck–we’re in Pittsburgh–dinosaur-sized teeth dangle from storefront awnings, appear painted in exaggerated scale on wall advertisements, and light up the night in window-sized neon displays. The teeth often come to life in bizarre anthropomorphized versions of the real thing, complete with goofy smiles [a tooth with teeth!] and little arms bizarrely clutching their own teeth-cleaning tools.
Dental Art is genre you’ll likely not find represented at this year’s upcoming Carnegie International–and that’s a shame. Don’t let its everywhere and everyone populism lull you into thinking a happy, glowing, purple neon molar is anything less than the noblest of public-private art partnerships. Anyone may go in for the crown, but whether you make a bee line for the canines or you’re just bicuspid-curious, we’re all royalty in a realm this rich with tooth display.
Why is dentistry unique among medical fields in advertising via super-sized versions of the body part being treated? We don’t find an equivalent mass of enormous feet outside podiatrists’ offices or giant schnozes at the ear, nose, and throat specialist. Sure, you’ll see some see a pair of big eyeglasses here or there, but optometrists don’t tend to lay out for sculpted, disembodied eyeballs. What gives?
Why, if every neighborhood gastroenterologist and gynecologist had massive public art-sized scale models of the digestive and reproductive systems in front of their buildings, we’d all learn something with a stroll down the sidewalk or drive-by trip to the grocery store. Cardiologists could light up terrific neon hearts, the stop/start blinking lights crudely simulating blood pumping through ventricles. Why is this kind of action only acceptable for dentists? To all the doctors in the Orbit’s readership: how can we make this happen?
We can probably answer our own question here. Kids start out terrified of the dentist, and it only goes downhill from there. You think braces are bad? Try getting a double root canal!
As intimidating as a visit to the doctor’s office or hospital clinic can be, there is something about the dentist’s chair that inspires a level a dread like no other (routine) medical procedure. The forced-open mouth, novocaine injected straight into the gums, instruments of torture clinically laid out to aggressively scratch the enamel from our defenseless chompers. And then there’s Hobson’s choice, incisor edition: wintergreen or tutti-fruitti?
Oh, and how about that squeal when the drill is engaged–changing from ear-piercing ultra-high pitch to an oppressive grind as we helplessly watch smoldering tooth shrapnel spray on the protective lenses of all present. The whole experience gives this sometimes sweet tooth the heebie-jeebies just thinking about it.
So it makes sense in a profession that invokes sheer terror in the minds of a significant portion of its clientele that the conscientious dental professional would do everything in her or his power to lighten the mood. These are not cruel people; we just perceive them that way. Bring on the bright colors, the big smiles, the pop art oversized toothbrush, lips, and pearly whites.
My Oakland-based dentist [no tooth sign, but she gets a pass because the office is in a big building] has some kind of custom, ad-free music channel clearly designed to be as inoffensive and restful as possible. While a doped-up hour with James Taylor, Enya, and John Mayer could be considered its own version of Hell, no one will actually be driven to rage.
What lies ahead may not be fun, these accommodations all seem to say, but we’ll do our best to make it all right. Much respect to all the dentists and all their big teeth.